Covercraft Ambassador Campaign
We’re excited to announce the launch of the Covercraft Ambassador Program managed by the Autofluencer team. This new program is a chance for passionate truck owners and automotive creators to represent one of the most trusted names in custom vehicle protection and help us drive awareness of the Covercraft brand and our products to a new generation.
Why Covercraft?
Covercraft has been protecting vehicles for over 50 years with products built for durability, performance, and style. Known for precision-fit seat covers, vehicle covers, and floor mats, Covercraft products don’t just protect your ride—they keep it looking better, lasting longer, and fitting your lifestyle.
Current Program Includes:
- Free product from their seat covers, to floor mats, to car covers! (Checkout their website to ensure you know what products you'd want)
- 10% commission on all sales made through your unique affiliate link.
- Exclusive opportunities for additional partnerships as the program grows.
About the Covercraft Ambassadors:
- Vehicle or outdoor enthusiast with a social media presence
- Covercraft is a heritage brand and is looking for a wholesome or family-oriented creator
- Active social media profiles and posting multiple times per week with reels/video dominating format styles
- Content style should emphasize storytelling
- Audience & Performance Goals:
- 10K+ followers on Insta or Facebook
- OR above 2.5K+ on YouTube
- OR 25K+ on TikTok
- Goal engagement rate is 7.5% or higher (engagements/views or impressions)
Partnership Content and Performance Expectations:
- This will vary based on creator, but between 1 - 3 videos highlighting the products.
- Video ideas include, but not limited to:
- Unboxing videos highlighting product and company value points - but no need for anything over the top from a scripting/talk track. Work it in based on your style.
- Product Reactions: Do you love your floormats, seat covers or car cover once they're on?! Do they improve the look/comfortability of the vehicle? What do your friends/family think?
- Time test, kid test or pet test testimonial videos: Highlight the performance/durability/washability of the mats or covers after a period of a few weeks/month - depends on how hard you're hitting them.
- Performance Goals:
- Earned Media Value ($10CPM/$1 CPE) per creator will be 3 - 5X the value of the product for all posts tracked in the campaign.
- While sales isn't a metric that is a goal for this partnership, bonus points (and 10% commission) given for all creators who drive any sales off their link within 45 days (and will be cookied so doesn't need to be last-click on the link)
View partnership details including deliverables, dates, and contract
Campaign Application
Covercraft Industries, LLC is a leading manufacturer of automotive, marine, and recreational vehicle protection products. Founded in 1965 in Van Nuys, California, Covercraft has grown from a small operation into a powerhouse with a library of over 300,000 custom-fitted patterns and manufacturing facilities across the United States and Mexico. The extensive product range includes full vehicle covers, seat covers, front end masks, dashboard covers, windshield sunscreens, floor mats, boat covers, Bimini tops, RV covers, and more. With a wide range of styles, materials, and colors, Covercraft offers something for every lifestyle and use occasion. Each product is meticulously designed to ensure longevity and durability, reflecting the company's commitment to custom fitment and quality. Covercraft is immensely proud of its rich heritage and unwavering commitment to quality. As the company continues to innovate and grow, it remains dedicated to Protecting The Things That Move You™, ensuring vehicles and hobbies are safeguarded with the utmost care and precision.
Date start
Date End
Highlighted Content
Content Deliverables Requested
Compensation
| Name | Type | Retail Value |
|---|---|---|
| Seat Covers excluding Carhartt Covers | Product | $149 - $600 |
| 10% Commission on Sold Products | Cash |